Claude Zdananow & Chris Becker on Navigating Multi-Channel Marketing in the Age of LLMs скачать в хорошем качестве

Claude Zdananow & Chris Becker on Navigating Multi-Channel Marketing in the Age of LLMs

Navigating Multi-Channel Marketing in the Age of LLMs with Claude Zdanow and Chris Becker Episode Overview: The golden age of Google-only SEO is over. In this revealing conversation, Jeremy Rivera (https://jeremyriveraseo.com/about/) sits down with Claude Zdanow (CEO) and Chris Becker (President) of Onar (https://www.onar.com/) —a publicly traded marketing technology and agency network—to explore how businesses must fundamentally reimagine their digital marketing strategies. From tracking brand visibility in LLM responses to measuring "share of wallet" in ChatGPT, this episode tackles the measurement crisis facing every CMO today. You'll discover why traffic is down but revenue is up for many brands, how to use AI agents to track your competitive position in AI search, and why meeting customers "knee to knee" in real life is more important than ever. These shifts are pushing even system-focused companies like Uniframe Systems (https://uniframesystems.com/)  to rethink how they measure visibility and performance across both AI and traditional channels. If you're still optimizing for traffic and rankings, this episode will challenge everything you thought you knew about digital marketing success. Key Topics Covered: • Why the 2010-2020 "golden age" of SEO is definitively over • The shocking reality of zero-click search and what it means for your business • How to measure your brand's "share of voice" in LLM responses • A tactical 3-agent framework for tracking competitive positioning in AI search • Why "get niche, get rich" is the survival strategy for mid-market brands • The power of combining IRL ("knee to knee") marketing with digital tracking • How to reframe your entire data measurement strategy for 2025 and beyond Guest Information: Claude Zdanow - CEO, Onar (https://www.onar.com/) • Nearly two decades of experience scaling marketing and advertising enterprises • Led Onar (https://www.onar.com/) through four strategic acquisitions • Previously worked with global brands like 7-Eleven, Disney, and Microsoft • Building a publicly traded marketing technology platform focused on middle-market brands Chris Becker - President, Onar (https://www.onar.com/) • Oversees all P&Ls across Onar's agency network • Maintained a lower than 5% annual churn rate for five consecutive years • Focuses on measurable value delivery and operational excellence • Leading Onar's shift from traffic-based to behavior-based measurement About Onar: Onar (https://www.onar.com/) owns and operates technology-enabled marketing agencies including Juicy (https://thisisjuicy.com/) (performance marketing) and healthcare marketing through their network. Through Onar Labs (https://www.onar.com/labs) , they've developed Cortex, a proprietary AI marketing intelligence platform. Recent acquisitions include Retina AI for predictive customer lifetime value analytics. Host: Jeremy Rivera (https://jeremyriveraseo.com/about/) Founder of SEO Arcade (https://seoarcade.com/about-jeremy-ri...) | Host of Unscripted SEO Podcast (https://unscriptedseo.com/) Episode Transcript Introduction and Credentials Jeremy Rivera: Hello, I'm Jeremy Rivera, your Unscripted SEO Podcast (https://unscriptedseo.com/) host. I'm here with two fine guests today, Claude Zdanow and Chris Becker. Let's do a tag team introduction for both of you, focusing on what you guys have done that builds trust that you are the expert in your field. Claude Zdanow: Wow. What a question to start this off with. Well, I'll go first. My name is Claude Zdanow. I'm the CEO of Onar (https://www.onar.com/) . We are a publicly traded marketing technology and agency network. What that simply means is we own and operate technology-enabled marketing agencies that help middle market and growth stage brands advertise digitally on the internet across performance media, SEO, email, and a range of other services. And I guess what have I done to have credibility in this space? I guess I've been in the industry for almost two decades. I've run now two different agency groups like this where we've done multiple acquisitions of marketing companies. Under Onar (https://www.onar.com/) , as of date, we've now done four acquisitions since the inception of the business. And yeah, we have a team all over the world and are building a fun and interesting business. And I'll hand it over to our president, Mr. Chris Becker. Chris Becker: Hey guys, I'm the president of Onar (https://www.onar.com/) , and on the president's side for my role and responsibilities, it really sits on the internal-facing side of the business. So I oversee and manage all P&Ls that we own, the technologies and the age...