Building credibility in sustainability storytelling: How NGOs can strengthen trust (webinar) скачать в хорошем качестве

Building credibility in sustainability storytelling: How NGOs can strengthen trust (webinar)

As expectations around sustainability communication continue to rise, NGOs are under increasing pressure to demonstrate impact, explain complexity and be open about limitations. At the same time, they must maintain trust with donors, communities and partners while operating in an environment of heightened scrutiny and constrained resources. This session, the third in the Sustainability Communications and Engagement series, explored how NGOs are approaching sustainability communications in practice, focusing on: how NGOs are communicating impact, progress and setbacks more transparently the role of data, evidence and verification in strengthening credibility without overcomplicating messaging balancing compelling storytelling with accuracy, nuance and accountability navigating communications around corporate partnerships while maintaining trust and independence how expectations of NGO communications are evolving across donors, communities and business audiences The discussion examined what is working, where challenges remain, and what NGOs are doing differently as scrutiny of sustainability claims increases. We heard from: Kate Stritzinger, director of brand, impact and communications, Fairtrade America Courtney Holm, board director at Green Seal La Rhea Pepper, senior advisor, Regenerative Organic Alliance Jackie Marks, senior communications and public relations manager, MsC We’re also building a network of professionals tackling similar challenges. If you’d like to hear more about upcoming sessions in the Sustainable Communication and Engagement Series or related stakeholder engagement projects, please reach out.