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If you've ever asked "What is A2P 10DLC?" this is the video for you. In it we unpack the new US A2P 10DLC regulations that are changing the way SMS messages are sent and received in the United States. Consider this your essential guide to understanding and adapting to these changes. Here's what we cover: 📚 Understanding A2P 10DLC: Learn why these regulations are crucial in reducing SMS-based spam and phishing attacks. 📲 Straightforward Compliance: Learn how A2P 10DLC is making sure every message sent is verified, creating a safer and more reliable messaging environment. You'll learn the ins and outs of A2P 10DLC registration with Twilio. 🚀 Enhancing Message Delivery: Discover the improved capabilities of the new A2P 10DLC format, which allows for timely message delivery, especially for large message campaigns. ✅ Best Practices: We share our tips and best practices for navigating A2P 10DLC for different types of campaigns. We will help you on your A2P 10DLC registration journey. 💬 Transparency and User Choice: Understand the importance of offering clear information and options for opting into and out of messages, with a focus on transparency and user choice. 📣 Don't forget to like, share, and subscribe to stay updated with the latest happenings in the Twilio ecosystem. If you have any questions or need more information, we're here to help. Teacher's Notes: https://twil.io/understanding-a2p-10dlc Timestamps: 00:00 Introduction 01:43 What caused A2P 10DLC regulations? 02:25 What is A2P 10DLC? 03:25 Benefits of A2P 10DLC compliance 03:45 Definition of a Brand for A2P 10DLC 06:17 What type of customer are you? 07:56 Flowchart of brand registration types 10:09 Impact of message segments on registration type 12:02 Cost breakdown of the different brand types 14:40 How to register an A2P 10DLC campaign 15:25 Best Practices for A2P 10DLC registration 15:51 Be accurate and thorough in registering for A2P 10DLC 16:25 A2P 10DLC campaign description tips 17:10 Opt-in best practices 18:00 Examples of great opt-in experiences 18:39 Prohibited content for A2P 10DLC campaigns 20:10 Twilio Verify as an alternative to A2P 10DLC Find us on Instagram at / twiliodevs Follow us on Twitch at / twiliodevs Follow us on Twitter at / twiliodevs