Annual Stewardship Campaign - Stewardship Training скачать в хорошем качестве

Annual Stewardship Campaign - Stewardship Training

Some people wonder why it takes so long to slap a logo on a brochure and mail it with a pledge card to members of the church. Well, you can do that in about a 2-week turn around if you want to go that route, but an effective annual stewardship campaign is more than just asking for money. Stewardship campaigns, when done correctly, build a culture of generosity in a church and help it to remain vital for the current generation and for generations to come. We cannot over-emphasize the importance of your annual campaign on the long-term health of your church. 6 Months Prior to Commitment Sunday -Review your Annual Campaign process with your Stewardship Committee. -Review the Stewardship System Annual Campaign Manual. -Watch the Annual Campaign training video. -Select Commitment Sunday date -Review evaluation of previous annual campaigns (if available). 5 Months Prior to Commitment Sunday -Hold your first Annual Campaign planning session -Select a Campaign chairperson -Discuss your Annual Campaign goals (# of pledges, dollar amount, new pledges, # volunteers) -Identify person who will modify your brochure and newsletter templates provided in the Hope Grows Here kit. 4 Months Prior to Commitment Sunday -Set an Annual Campaign meeting schedule (hold special committee meetings as needed to coordinate your campaign) -Review your Campaign Manual -Recruit Ambassador Team Leader(s) -Finalize your community survey -Hand out survey in bulletins/E-mail survey to address list -Mail survey to Congregation 3 Months Prior to Commitment Sunday -Tailor Brochure, pledge card, and letter for solicitation mailing in Commitment Sunday month. -Present first draft of all campaign materials to the Stewardship Committee for feedback. -Pass suggestions to your template editor for updates. -Print all materials when final version is completed. -Mail Newsletter 1 -Recruit and train lay speakers for stewardship testimony delivery. 2 Months Prior to Commitment Sunday -Send Newsletter 2 -Send Brochure, pledge card, envelopes to printer (4-5 weeks prior to CS) -Hold Campaign Kickoff Sunday (6-7 weeks prior to Commitment Sunday) 1 Month Prior to Commitment Sunday -Hold campaign Prayer Service -Have Ambassador Team watch training video -Complete Ambassador Phone Calls (two weeks prior to CS) -Prepare to mail brochure, pledge card, letter from pastor, envelop (three weeks prior to CS) -Establish system of tracking pledge data (# of pledges that come in each week, and dollar amount – so you can compare year by year). Commitment Sunday Month -Begin saying campaign prayer at every worship service during the month, including Commitment Sunday (CS). -Stewardship testimony (we recommend lay testimonies for three weeks leading up to and CS). -Mail brochure, pledge card, letter from pastor (2 weeks prior to CS) -Hand out prayer guide (1 week prior to CS). -Hold Commitment Sunday -Place extra pledge cards in every pew -Announce CS early in worship service. Instruct how and when pledge cards will be collected. -Have lay speaker give stewardship testimony -Have pastor preach on stewardship and ask for pledges to be turned in -Collect pledge cards -Send thank you cards/letters to pledgers. -Announce pledge status for next three weeks after CS. -Hold Celebration Event (3 weeks after CS) -Mail letter to non-pledgers requesting a pledge (2 weeks after CS). 1 Month After Commitment Sunday -Make phone calls to non-pledgers. -Continue to announce campaign results -Send Newsletter 3 2 Months After Commitment Sunday -Collect pledge data (# pledges, average pledge, average amount pledged, new pledgers, non pledgers, dropped pledgers). -Stewardship Committee brainstorm: what worked well in campaign, what to improve? -Write recommendations for how to improve next year’s campaign. -Compile information from numbers 1-3 above and give to next year’s campaign leader. 3 Months After Commitment Sunday -Send survey to lapsed pledgers (pledged in prior year but did not pledge to this campaign); include a pledge card with survey. So there you have it 3 really good reasons to start coming up with your annual fund campaign ideas early. For more information about running an annual campaign and to download our comprehensive free annual campaign resources at www.church-development.com