Optimizing the full funnel: How Nutanix automated lead flow and territory management | MOpza25 скачать в хорошем качестве

Optimizing the full funnel: How Nutanix automated lead flow and territory management | MOpza25

For Nutanix, messy data and manual routing were slowing everything down. Missing titles, mismatched accounts, and territory chaos meant lost time, frustrated reps, and wasted pipeline potential. In this MOps-Apalooza session, Chaitra Shivram and Lauren Murray share how Nutanix turned that around—building an intelligent “holding tank” in Openprise that cleans, enriches, scores, and routes every lead before it ever touches Salesforce. You’ll learn how Nutanix: ✅ Standardized and enriched every inbound lead for data consistency ✅ Automated lead-to-account matching and territory assignments ✅ Scored fit and engagement to prioritize the right prospects ✅ Cut manual reassignments and lead leakage by 70% ✅ Freed their ops team from data firefighting to focus on strategy If you’re ready to replace manual spreadsheets and routing queues with automation that actually works, this session is your blueprint. 🎥 Speakers: Chaitra Shivram, Marketing Operations Manager, Nutanix Lauren Murray, Sr. Customer Success Manager, Openprise #MOpza25 #MarketingOps #RevOps #DataAutomation #Openprise #Nutanix