Considering a fractional CMO for your growing business? Do the research. скачать в хорошем качестве

Considering a fractional CMO for your growing business? Do the research.

Considering a fractional CMO for your growing business? Be sure to do the research. The category of fractional leadership continues to grow - and so does the wide variety of models and levels of expertise. Any website can tell a good story. So don't stop there. Look under the hood at the players connected to the brand, and ask these questions: 💡 Are they truly executives, and does the CMO title fit? Or are they marketing specialists with a niche, but no proven C-Suite leadership experience? 💡 Are they working for an agency, and incentivized to sell those services rather than to represent your best interests? Or are they vendor agnostic, in order to bring the best-fit solutions and resources to your business? 💡 Are they part of an established organization, with deep vetting, proven processes, and a team behind them? If they are independent, are they truly committed to the Fractional CMO role, or are they simply picking up a side-gig while searching for their next full-time offer? 💡 Are they previously global enterprise leaders, who have come from large teams and huge budgets? Or do they know how to work closer to ground level, with a deep understanding of how to build high-performing teams and programs in an entrepreneurial business? These things matter. Which is Authentic Brand's Three Uniques are: ➕ Marketers (proven executives for entrepreneurial businesses) ➕ Methodology (proven process for building marketing maturity) ➕ Mindshare (collaborative team of humble, brilliant CMOs) More: www.authenticbrand.com