It's Not About Being Steve Jobs: BLUE OCEAN SHIFT скачать в хорошем качестве

It's Not About Being Steve Jobs: BLUE OCEAN SHIFT

Renee Mauborgne, co-author (with W. Chan Kim) of Blue Ocean Shift explains why businesses need to get out of cut-throat competition and create all new market space. (Cheddar TV, 2 October 2017). In this interview, she discusses the five steps to make a blue ocean shift, in particular, the importance of discovering the hidden pain points limiting your industry. BLUE OCEAN SHIFT is the essential follow-up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne. Order your copy now: https://www.amazon.com/Blue-Ocean-Shi... Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. Visit http://www.blueoceanstrategy.com to learn more. Follow us on social media: Twitter:   / blueoceanstrtgy   Facebook:   / blueoceanstr.  . LinkedIn:   / blue.  .