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Unless the AI technology knows the sophistication of a market, it's just going to spit out whatever it thinks that you want. It's not going to know, oh, the market already knows this, or the market's already oversaturated with this, or whatever. Right? how to go from a 2% to 3% click-through rate to a 7% is look at the conversation that's already playing out in their mind. In this case, it was the news, and it was the economy, and it was about home building, like people going under from homes, like what are these home builders going to do now that the home building economy is turning against their construction businesses? And it lifted news headlines, and it put that in the ad. And that's why we were able to have that recency and relevancy, which AI can't do unless you teach it. So I hope this helps, and I'll talk to you soon.