The 350:1 Ratio: Building a Strong Membership Base for the Shoulder Seasons | Podcast Ep. 260 скачать в хорошем качестве

The 350:1 Ratio: Building a Strong Membership Base for the Shoulder Seasons | Podcast Ep. 260

John Conway, COO at Redwood Services in Memphis, shares his blueprint for de-seasonalizing your business for year-round stability and growth. Drawing on his experience as a former contractor and Nexstar coach, John details how to mitigate slow seasons by strategically adjusting marketing spend, adding complementary year-round trades (like plumbing), and aggressively nurturing your maintenance base. He also reveals the powerful 350:1 KPI for a healthy agreement base and explains how consistent training during slow times is critical for long-term people retention, which he calls the biggest growth challenge after conquering seasonality. Join us as we discuss: [4:44] A private equity firm that comes alongside your business as a partner [9:12] The biggest risk factors of owning a purely seasonal trades business [17:56] Benchmarking KPIs for a strong customer membership base [23:14] Why marketing needs to be top-of-mind for contractors year-round Check out these resources we mentioned during the podcast: Nexstar Network: https://www.nexstarnetwork.com/ You can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! https://www.servicetitan.com/referrals Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player. Episode 260 | Toolbox for the Trades