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In this interview from the 2025 PDF Users Conference, Michael Campbell (CSCO & SVP of Engineering, Qualcomm) shares his candid perspective on the challenges and opportunities shaping AI adoption in the semiconductor industry. 🎙️ Michael discusses: How the event creates a “thinking space” that sparks ideas he brings back to his team Why data cleanliness and organizational readiness are the most important foundations for successful AI (“plug‑and‑play” without them is destined to fail) The cultural barriers around data — “envy” and “greed” — and how data hoarding slows progress Why trust is the hardest obstacle in modern AI systems, from cloud pipelines to non‑linear datasets And the critical role PDF plays in helping the industry move beyond siloed, inconsistent data to more scalable, API‑driven architectures One of Michael’s key insights: “If you're not ready from an organizational and data point of view, you can go buy all the tools you want, and you're going to be part of that 90–95% that […] tried plugging and playing and it failed.” This interview is part of a broader series featuring leaders across the semiconductor ecosystem discussing data readiness, AI adoption, trust, collaboration, and the future of manufacturing. 📌 Watch the full playlist: • PDF Users Conference 2025 - Industry Inter... 📌 Learn more about PDF Solutions: https://www.pdf.com