Scholar in Residence: David G. Schwartz, Full Scholar Talk скачать в хорошем качестве

Scholar in Residence: David G. Schwartz, Full Scholar Talk

The Neon Museum Presents: "After Howard, Before the Mirage: The Early Corporate Era of Nevada Casinos and the Shifting Visual Landscape of Las Vegas" with 2020 Scholar in Residence David G. Schwartz. Originally intended as an in-person scholar talk, COVID-19 forced us to adjust our plan and offer this as a video lecture instead. We sincerely thank Dr. Schwartz for his enthusiastic flexibility and hope you are enriched by the work. Las Vegas history is often divided into the “classic” or “Rat Pack” era and the “corporate” or “megaresort era.” But the two decades between 1967 and 1988 don’t fit neatly into either period and deserve further consideration in their own right. While some aspects of the “new” Vegas were present, like a focus on larger hotels, many elements of the older Las Vegas remained. Defined more by expansions to existing properties than new resorts, this period saw a shift in the visual language of signage and uses of new technologies and strategies to identify establishments. By studying the early corporate era, we can gain insights into how the designs of casinos evolved in Las Vegas and better appreciate the distinctness of the eras that came before and after it. This program was supported, in part, by the Nevada Arts Council, a state agency, which receives support from the National Endowment for the Arts, a federal agency, and the state of Nevada.