Smart Budgeting in Performance Marketing | The Performance Pod EP: 004 скачать в хорошем качестве

Smart Budgeting in Performance Marketing | The Performance Pod EP: 004

“A great creative with a bad budget is like a Ferrari stuck in traffic.” 💡 In this episode of Performance Pod by APIDM, we break down the real art of budgeting in performance marketing — from avoiding overspending to maximizing campaign learning efficiency. Join Jathu and Saduka as they discuss how to allocate, test, and experiment with your ad budgets the smart way — across Meta, Google Ads, YouTube, and other platforms. 🔍 In This Episode 00:00 – Why smart budgeting matters more than big spending 00:40 – Google Ads update: 9x16 creatives for PMAX campaigns 02:00 – Meta’s new AI models: Gem, Latattis, Andromeda & Sequence Learning 05:00 – YouTube’s “Second Chance” feature for creators 06:00 – The rise of LLM-based brand visibility (ChatGPT, Gemini, Perplexity) 07:00 – Smart spending and budget allocation for marketers 10:00 – Campaign learning efficiency & budget testing 12:00 – How to use testing periods to find your ideal CPA 13:00 – Budget planning by seasonality and business goals 15:00 – Always-on, tactical & experimental budget structure 18:00 – Overspending vs. underspending: what causes each 23:00 – Understanding Ad Thresholds in Google Ads 25:00 – Daily vs. Lifetime Budgets (Meta & Google) 30:00 – Common budgeting mistakes marketers make 31:00 – Reverse calculation & data-driven budgeting 💡 What You’ll Learn   • How to plan your yearly ad budget with testing, tactical & always-on campaigns   • The right way to scale without breaking your CPA or ROAS   • Understanding overspending and underspending in Google & Meta Ads   • The role of AI-driven ad optimization in budgeting   • When to choose daily vs lifetime budgets   • How to calculate your optimal spend using CPA benchmarks 🚀 Stay Connected 📈 Subscribe for weekly deep dives on Performance Marketing, Digital Strategy, and AdTech updates. 💬 Drop your thoughts in the comments — how do you plan your campaign budgets? 🔔 Don’t forget to hit the bell icon for more marketing insights from APIDM. #PerformanceMarketing #DigitalMarketing #AdBudgeting #APIDM #MediaPlanning #MetaAds #GoogleAds #YouTubeAds #MarketingAnalytics #CampaignOptimization #BudgetStrategy #AdvertisingTips #MarketingAI #OpenAI #ThePerformancePod