Why We Should Care About What We Wear | Alexander Kohnstamm | TEDxLeidenUniversity скачать в хорошем качестве

Why We Should Care About What We Wear | Alexander Kohnstamm | TEDxLeidenUniversity

An expert in fair fashion and holding businesses ethically accountable, Alexander aims at ‘business for good’—using market forces and economic resources for improving the quality of life in developing countries. But things must change for this to happen. In his talk, Alexander shares what can be done to promote a more socially and economically sustainable business in the garment industry...what he calls, Fair Wear fashion! Alexander has extensive experience both working at NGOs and in international businesses. He tries to achieve social development goals by involving the private sector. Alexander aims at ‘business for good’ or ‘finance for good’—using market forces and economic resources for improving the quality of life in developing countries. In his opinion, things must change for this to happen, and that is what FWF is about: creating and promoting alternative ways of doing business in the garment industry, that are both socially and economically sustainable. Alexander's past roles include, director of external affairs at PharmAccess Foundation, an organisation dedicated to connecting more people in Sub-Saharan Africa to better healthcare. Before that, he was Partos CEO—the Dutch platform for development organisations. However, Alexander’s career did not start in the development sector: he first worked as a marketing manager at Sony Europe and the Mitsubishi Group. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx