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What is Academic Publishing?

WHAT IS ACADEMIC PUBLISHING?: This short video by John Bond of Riverwinds Consulting defines academic publishing. FIND OUT more about John Bond and his publishing consulting practice at www.RiverwindsConsulting.com MORE VIDEOS on what Academic Publishing is can be found at:    • What is Academic Publishing?   JOHN'S NEW BOOK is “The Request for Proposal in Publishing: Managing the RFP Process” To find out more about the book: https://www.riverwindsconsulting.com/... Buy it at Amazon: https://www.amazon.com/Request-Propos... SEND IDEAS for John to discuss on Publishing Defined. Email him at [email protected] or see http://www.PublishingDefined.com CONNECT Twitter:   / johnhbond   LinkedIn:   / johnbondnj   Google+: https://plus.google.com/u/0/113338584... Goodreads:   / john-bond   YouTube:    / johnbond   BOOKS by John Bond: The Story of You: http://www.booksbyjohnbond.com/the-st... You Can Write and Publish a Book: http://www.booksbyjohnbond.com/you-ca... TRANSCRIPTHi there. I am John Bond from Riverwinds Consulting and this is Publishing Defined. Today I am going to give a broad overview of what is scholarly or academic publishing. To start with publishing is the broad term for the dissemination of knowledge. Traditional publishing can take many forms: books, monographs, or textbooks; journals or magazines; newspapers. All of these may now be in paper or electronic form or both. Now education or information can be in many other forms: videos, podcasts, learning modules, webinars, and many, many more. This knowledge can be distributed for free or at a cost, such as purchasing a product or via a subscription. The traditional steps of publishing are: product or content acquisitions, copy editing, production or page make up, printing or posting in the appropriate electronic form, and then marketing and distribution. Academic or scholarly publishing is an important part of publishing. The goal of scholarly publishing is to disseminate academic research and scholarship. The traditional ways have been through journals and books, but increasing other avenues exist as well. A few points distinguish scholarly publishing from general or trade publishing. First is peer review whereby experts in the field review the content to ensure accuracy and to determine the material advances the field of study. This helps a journal or the like be selective and that it ensures that quality content is published. Scholarly publishing many times is very specialized. An important trend in scholarly publishing is open access, whereby the content is free to almost anyone with internet access. The author or a funder pays for the publication of the material and there usually are few restrictions on its use or reuse. An incredible amount of content is created each year in academic publishing. There are perhaps 35,000 peer review journals in the world today that publish between two and two and half million peer reviewed articles each year. What qualifies as a publisher is now broader than ever before. Traditionally for-profit publishers, associations or societies, university presses and some others covered the constellation of groups that published content. Now open access organizations like PLOS or BioMed Central, content aggregators, websites, video channels like YouTube, social media sites, and many, many others count themselves rightly as publishers. In scholarly publishing, there may be between 2,000 to 3,000 or organizations publishing or creating content today, depending on how they are counted. How publishers describe themselves reflects the changing times. Elsevier, a large publisher, tags itself as “An Information Analytics Company, Empowering Knowledge.” Another publisher, Wolters Kluwer, says it “provides information, software, and services.” And Wiley says it is a global provider of “content-enabled solutions to improve outcomes in research, education and professional practice.” Note none of these say publish, books, or journals in their description. And things will only continue to evolve and change even more. Thank heavens.