How Leaders Turn Expertise Into Revenue скачать в хорошем качестве

How Leaders Turn Expertise Into Revenue

Missed Opportunity. Greg Smith, Founder of Thinkific, shared with me how most leaders are sitting on their most undervalued asset: their own expertise. And I’ve been guilty of this too. For years, I thought growth meant building something new (a new product, new offering, new initiative). BUT some of the biggest growth I’ve seen (in my own business and with companies I work with) came from teaching what they already knew. Not as marketing. Not as training. As a product. When leaders and their organizations share their perspective and expertise clearly and consistently, something powerful happens: Trust grows faster. A new sales channel opens. Revenue flows. Education and training used to be a COST CENTER. Now it’s becoming the new GROWTH CHANNEL. And it makes sense because customers don’t just want vendors anymore. They want guides. Why are leaders still hesitant to monetize what they already know?