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The Super Bowl is more than football: It is about Culture. In this episode of Make The Way, I break down what the Super Bowl 2026 ads and halftime show reveal about Millennial and Gen Z culture, from brand purpose and AI anxiety to nostalgia, representation, and togetherness. I’m Mike Fair, an award-winning brand and cultural strategist, and Make The Way is a culture vlog focused on decoding the new codes of culture and the MillZ mindset shaping how we live, work, and connect. IIn this episode, Mike Fair explores the cultural significance of the Super Bowl, particularly focusing on Bad Bunny's halftime performance. He discusses how the event serves as a reflection of societal issues and trends, emphasizing themes of community, togetherness, and the importance of culturally specific storytelling. The conversation also touches on the evolving role of technology and nostalgia in shaping cultural narratives, providing insights into how millennials and Gen Z are influencing these dynamics. The Super Bowl remains one of the last shared cultural rituals and what shows up on that stage tells us exactly how brands think culture wants to feel right now. 👉 Question for you: Which Super Bowl 2026 ad or moment actually moved you? Drop your hot take in the comments. Subscribe for weekly culture breakdowns on Millennials, Gen Z, identity, work, creativity, and the future of culture. This is Make The Way. #SuperBowl2026 #MillennialCulture #GenZCulture #CultureDecoded #MakeTheWay