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You hear it everywhere: central banks target 2% inflation. But why 2% — not 0% or 5%? In this explainer we trace the surprisingly recent and accidental origin of the 2% target, how a New Zealand TV soundbite morphed into global policy, and the trade-offs that keep central banks attached to this imperfect number. We cover: • The curious birth of inflation targeting in New Zealand (late 1980s) • How a casual “0–1%” soundbite was rounded into today’s 2% norm • Why economists defend a small positive inflation rate — avoiding deflation and preserving monetary policy space • The costs: invisible erosion of savings and price-setting frictions for businesses • The difference between “good” deflation (tech/productivity) and catastrophic deflation • The credibility trap that makes changing the target risky If you liked this video, hit Like and Subscribe for more clear, evidence-based explainers on economics, policy, and current affairs. Chapters 00:00 — Intro: why that 2% number matters 00:18 — What is inflation targeting? 00:38 — The surprising origin: New Zealand in the 1980s 01:10 — A TV soundbite becomes policy (0–1% → 2%) 01:40 — Why 2% spread to other central banks 02:10 — Benefits: anchoring expectations & avoiding deflation 02:45 — Policy room: why central banks need room to cut rates 03:15 — Wage freeze vs layoffs — the labor market trade-off 03:45 — Why deflation is terrifying (the downward spiral) 04:30 — The hidden cost: inflation as a stealth tax on savers 05:05 — Good deflation (tech) vs bad deflation (demand collapse) 05:35 — The credibility trap: why 2% persists 06:20 — Final question: is 2% fit for the future? 07:00 — Outro & subscribe Economics Notes