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You’ve got just three to five seconds to capture a visitor’s attention on your website. Miss that window, and they’re gone! In this episode, I share why so many homepages, despite looking beautiful, act like fancy doormats that fail to convert. Using real-world examples, I break down the strategic elements every homepage needs, from clear navigation and compelling headlines to calls to action and social proof, to turn browsers into buyers. I also highlight common mistakes business owners make when aesthetics outweigh strategy and share a quick-check framework to ensure your homepage passes the three-second test! 02:14 – Real-life restaurant website mistakes and missed opportunities 05:51 – Identifying your homepage’s primary purpose for maximum impact 07:20 – Crafting clear navigation and messaging for your ideal customer 10:33 - Common homepage mistakes to avoid (and what to do instead) 15:54 – What you can do today to improve your homepage Links & Resources: • Watch this episode on YouTube ( • Is Your Homepage Just a Pretty Welcome Mat... ) • Follow me on Instagram @kristendoyle.co ( / kristendoyle.co ) • Check out my Everything Page: a one-stop shop for savvy selling! (https://kristendoyle.co/everything/) • The Savvy Seller Collective (https://kristendoyle.co/savvy-seller-...) • Join my private Facebook community: Savvy Teacher Sellers ( / savvyteachersellers ) • More resources for growing your TPT business (https://kristendoyle.co/TPT) • Rate & review The Savvy Teacher Seller on Apple Podcasts (https://podcasts.apple.com/us/podcast...) Show Notes: https://kristendoyle.co/episode169 Send us a text! (If you'd like a reply, please share your # in the message) (https://www.buzzsprout.com/twilio/tex...) Ready for a homepage refresh? Head to https://kristendoyle.co/express and let's make it happen! Book a FREE Website Game Plan Call: https://kristendoyle.co/gameplan. Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-car...