Creative is the New Strategy: Winning Ad Strategies for 2026 | Smart Marketer Podcast Ep 260 скачать в хорошем качестве

Creative is the New Strategy: Winning Ad Strategies for 2026 | Smart Marketer Podcast Ep 260

As AI continues to reshape marketing, one thing is becoming clear: the brands that win in 2026 won’t be the most automated, they’ll be the most human. In this episode of The Smart Marketer Podcast, Molly Pittman and Zach Dampier break down the five biggest themes they believe every marketer and business owner should focus on heading into 2026. Drawing from real client data, brands Smart Marketer owns, and what’s working right now across paid media, creative, and AI, this conversation blends strategy with honesty and long-term thinking. You’ll hear why vulnerability and long-form storytelling are becoming a competitive advantage as AI content floods the internet, how to think about launching new products even in “crowded” markets, and why diversification beyond Meta and Google is finally realistic with platforms like AppLovin. Molly also shares what’s coming next for Smart Marketer, including a new Meta Ads class, an AI creative software launch, behind-the-scenes access to new brands (including a dog supplement brand close to her heart), and how to start preparing now for ChatGPT ads and AEO (AI Engine Optimization). This episode is part strategy, part mindset reset, and part behind-the-scenes look at where modern marketing is actually headed. If you’re building a brand, running ads, or trying to stay ahead without burning out, this one’s for you. Subscribe for more episodes on Meta ads, AI, creative strategy, and real-world marketing that actually works.