The Myth that Old School Selling is Dead: Market Like a Mother скачать в хорошем качестве

The Myth that Old School Selling is Dead: Market Like a Mother

Are you feeling the "digital fatigue"? In a world where every business is fighting for a fleeting second of attention on a screen, have we forgotten the power of a physical touchpoint? If you’ve been told that direct mail, PR, and "old school" tactics are relics of the past, it’s time to think again. In this episode of Market Like a Mother, Karen Cummings (CEO & Founder of Radiant Marketing) and Lauren Karwoski (Content Strategist) tackle the myth that “Old School Selling is Dead.” They discuss why traditional marketing is making a massive comeback, not because we’re going backward, but because people are starving for real-world connection and authenticity in a crowded digital landscape. Learn how to stop putting all your eggs in the digital basket and start building an integrated strategy that combines the nostalgia and trust of traditional tactics with the precision of modern data. 0:15 Episode Intro: Why we’re revisiting the "old school" in a digital-first world. 2:30 The Saturation Point: Moments when physical touchpoints drastically outperformed digital ads. 4:50 The Human Craving: Why real-world mailboxes are more open than digital inboxes right now. 7:15 Beyond the Screen: The power of sensory marketing—touching, feeling, and sampling.10:00 Key 1: Direct Mail & Personal Touch: Using highly targeted gifting and physical flyers to stand out. 13:20 Key 2: Experience & Sampling: How "brand activations" are the modern-day Mary Kay party. 16:45 Key 3: Earned Media & Authority: Why PR and press releases are still the fastest shortcuts to credibility. 19:10 The AI Factor: How traditional press releases are training the LLMs of the future. 21:30 Key 4: The Hybrid Strategy: Bridging the gap with QR codes, retargeting, and landing pages. 24:00 Reflection Questions: Auditing if you are showing up in the places your competitors are ignoring. 25:50 Final Takeaway: When you blend human connection with digital reach, your brand becomes unforgettable. Ready to rediscover the power of the "old school" and make your marketing feel human again? Press play. Follow us on Instagram: ⁠⁠  / ⁠⁠visit   our website: ⁠⁠https://radiantmarketingaz.com/