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In this episode of Angles with John Richmond, John sits down with Brad Gelber, the new Director of Marketing & Brand Strategy at Richmond Vona. Brad shares his path into marketing, what attracted him to Richmond Vona, and how intentional brand-building creates trust long before a client ever picks up the phone. They explore what modern law firm marketing really means, balancing authenticity with scale, content strategy, internal culture, and why storytelling is the most powerful differentiator in a crowded legal marketplace. Enjoying the episode? Subscribe, leave a review, and share Angles with John Richmond with a friend. Visit www.richmondvona.com/angles-podcast/ for more. 🎧 New episodes every week. 📱 Follow us on Instagram: @anglesjohnrichmond @johnrichmondlaw @richmondvona 🎥 Follow us on TikTok: @richmondvona @johnrichmondesq 📺 Watch on YouTube: @angleswithjohnrichmond Chapters 00:00 — Introduction 03:15 — Brad’s marketing background 07:40 — Joining Richmond Vona 12:10 — What law firm branding really means 18:30 — Trust, storytelling, and content 25:05 — Internal culture & alignment 32:40 — Consistency and long-term thinking 39:10 — The future of Richmond Vona’s brand 44:50 — Advice for marketers and firms