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Employee or customer

🎯 Get our Customized Marketing Course for Different Sectors 💡 Use the code "Youtube30" at checkout & get a 30% discount today! 🔗 https://easymarketingschool.org/courses/ "The customer is always right." You have probably heard this famous saying many times. It is not just an idiom specific to one country. This idiom, which is used in different ways in all the countries of the world and is international, is actually a good topic of debate. In this world dominated by capitalism, the market economy is based mainly on competition. Of course, the main source of income for this competition comes from customers. Just from this sentence, you can understand how important the customers are today. Especially in marketing and business topics, expressions such as "customer satisfaction is the most important thing", "we value customer opinion", etc. have become slogans of many firms and companies. On the other hand, another important component for the company is its employees. Employees of the company are the people who work day and night for the company and work for its interests in good and bad days. Now the question arises, does the company care more about its employees or its customers? Let's look at the answer to this question from different perspectives and in a clearer form in our video. A customer or an employee who is part of the company? This question does not have a specific answer, it is a question that has been debated for years and has been answered differently by different people and companies. Answering this question has become easier in recent years, as the primary goal for many companies is to increase revenue. On one side is the employee who works for the company, earns income from the salary provided by that company and can be easily replaced, and on the other side stands the customer who brings income to the company and plays a role in realizing the main goal of the company. So, for companies that focus on profit above all and have a high competitive spirit, the answer to this question is that the customer is undoubtedly the most important thing for the company. By doing this, they are choosing not just between two people but also between two groups, employees and customers. As we discuss these in our video, this question is probably running through your mind right now, and I'm sure many of you are struggling to find the answer to this question. In fact, even if this question is a topic of debate, a true leader should not try to find an answer to this question. Because, if one of the two equally important components for a company is prioritized, then of course the balance will be disturbed. On the other hand, according to many companies, it is more important to value the employees who are a part of the company and to treat their interests with respect. Richard Branson, a famous English businessman and author, says that putting employees first and valuing them is the beginning of the road to success for a company. He also adds that if a company takes care of an employee who is part of that company, then the employee will take care of the customer. In other words, according to Richard Branson, the way to the customer's heart is through the company's attitude towards its employees. If we really examine this approach, we will see how much truth there is in these words. Experiences also show that employees who are valued by companies see themselves not only as employees, but also as a part of the team and the company. #marketing #customerandemployee #employees