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In this episode of Voices of Inclusive Research, Dr. Renarda Jones speaks with Tony Wafford, founder of I Choose Life Health Foundation, about the importance of culturally grounded approaches to health education and research. Tony shares how his work blends social entrepreneurship and social justice. He uses creative strategies such as leveraging entertainment to increase HIV testing and research participation in Black communities as he emphasizes the need for Black voices and leadership in public health spaces, explaining that those who understand the culture are best positioned to guide solutions. They dive deep into challenges navigating systems dominated by those outside of Black communities. He stresses the importance of standing firm in cultural identity and explains why collaboration between community leaders and institutional partners is essential to creating meaningful impact. 🎧 Tune in for an inspiring conversation on authenticity, cultural pride, and actionable strategies for advancing health equity. YT Chapter Markers 00:00 Introduction 00:23 Tony Wafford's Background and Mission 01:10 Catching Up and Recent Activities 02:20 Health Disparities and Current Projects 04:17 Challenges in Building Community Trust 06:35 Engaging with Faith-Based Institutions 10:28 Insights from HIV Research 14:24 Balancing Priorities and Staying Grounded 16:21 The Role of Entertainment in Health Messaging 19:52 Collaboration and Community Support 22:00 Building a Supportive Consortium 22:11 Sharing Resources and Information 23:12 Belief and Courage in Our Work 24:03 Reimagining Health for Black America 24:51 Challenges in Public Health Outreach 25:58 Cultural Representation and Authenticity 35:07 The Role of Advocacy and Education 36:32 Social Entrepreneurship and Community Impact 37:31 Addressing HIV in the Black Community 40:52 The Importance of Speaking Truth to Power Must-Hear Insights and Key Moments • Cultural Authenticity: Emphasizing that to make real impact, you must bring your full cultural identity into spaces of health and research. • Social Entrepreneurship: Using creative strategies to address social and health issues while sustaining community-focused work. • Standing Up to Systems: Advocating for Black communities in spaces where power is often held by those outside the culture. • Partnership and Collaboration: Highlighting the importance of working with allies and institutions to amplify community impact. • Innovative Outreach: Leveraging culturally relevant strategies to encourage participation in health programs and clinical research. About Tony Tony Wafford is the President and CEO of I Choose Life Health and Wellness Center (ICL), an organization dedicated to addressing health inequities in Black communities across the United States. With over 20 years of experience, Tony partners with community-based organizations to increase health literacy, expand access to healthcare services, and provide education and testing for HIV, STIs, and other health concerns. He has been instrumental in designing culturally competent public health campaigns, and for the past ten years, he has collaborated with the Centers for Disease Control and Prevention (CDC) on the Act Against AIDS Leadership Initiative. Tony has successfully launched over 30 I Choose Life chapters nationwide, all focused on promoting the health and wellness of Black communities. Through his work, Tony is passionate about empowering communities, advancing health equity, and creating programs that combine social entrepreneurship, cultural understanding, and practical action to improve public health outcomes. Follow Tony: LinkedIn: / tony-wafford-10517ab Follow Renarda Jones: Website: https://www.diverseresearchnow.com/ Instagram: / diverse_research_now LinkedIn: / renardajones We Want to Hear Your Voice! Your insights on how inclusive research impacts your life and community are invaluable. Share your experiences and thoughts on how we can bridge the gap between research and real-world needs. Your stories drive our mission and inspire the future of inclusive research!