4 key ingredients to turn a case study into a compelling story | Stephen Semple | TEDxWarrenton скачать в хорошем качестве

4 key ingredients to turn a case study into a compelling story | Stephen Semple | TEDxWarrenton

You will learn the 4 ingredients that will transform any case study or testimonial into a powerful and impactful story. Stephen will use the power of story to take you on a journey of discovery. He will share real life examples that transformed owner operated businesses into powerful brands. What gets me excited is seeing a business owner succeed. They pour their lives and their dreams into their businesses. When they come to me, they are struggling to succeed and often feel like they are the worlds best kept secret. Through the techniques of emotional storytelling and mass media their business transforms into becoming a leader in their industry. This creates wealth for their families, opportunities for their employees and employment in their communities. I want to make you famous. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx