Listening Post - Feature: London Olympics: Ambush advertising скачать в хорошем качестве

Listening Post - Feature: London Olympics: Ambush advertising

Subscribe to our channel http://bit.ly/AJSubscribe From July 27, London will host the 30th Olympic Games. The stakes are high and the competition will be fierce, not just among the athletes, but the corporations who will use the mega-media event to sell to the billion people tuning in. The price to advertise has been around the $50million mark and companies have ensured they are getting their full money's worth. The official sponsors, however, find themselves competing with numerous advertising rivals, 'ambush marketers,' who employ guerrilla tactics to crash the branding party that the Olympics have become. The Listening Post's Flo Phillips looks at the competition of the corporations in this year's Olympic Games. At Al Jazeera English, we focus on people and events that affect people's lives. We bring topics to light that often go under-reported, listening to all sides of the story and giving a 'voice to the voiceless.' Reaching more than 270 million households in over 140 countries across the globe, our viewers trust Al Jazeera English to keep them informed, inspired, and entertained. Our impartial, fact-based reporting wins worldwide praise and respect. It is our unique brand of journalism that the world has come to rely on. We are reshaping global media and constantly working to strengthen our reputation as one of the world's most respected news and current affairs channels. Social Media links: Facebook:   / aljazeera   Instagram: https://instagram.com/aljazeera/?ref=... Twitter:   / ajenglish   Website: http://www.aljazeera.com/ google+: https://plus.google.com/+aljazeera/posts