The Great Affiliate Bypass: Understanding the Impact of AEO in 2026 скачать в хорошем качестве

The Great Affiliate Bypass: Understanding the Impact of AEO in 2026

Why Your Affiliate Program Might Be Losing Traffic Without You Realising It When 62% of AI citations reference affiliate sources but only 20% link to direct providers, something fundamental has shifted in how consumers discover financial products. Jon Ostler, CEO of finder.com and digital marketing veteran since 1997, reveals research that should worry every affiliate program manager: AI is scraping content from publishers, summarising their expert analysis, then sending consumers directly to providers while cutting out the affiliates who created that value. Lee-Ann and Jon discuss what this means for content publishers who've invested millions in editorial teams, how the performance model needs to evolve beyond last-click attribution, and why the publishers who survive will be those who understand their true value isn't just traffic anymore. Talking Points Include: 1. The research findings that sparked this conversation - Jon analysed best-for-finance product searches across AI engines and discovered AI overwhelmingly cites affiliate content while bypassing affiliate links, fundamentally disrupting how publishers monetise their expertise 2. Why this isn't plagiarism in the traditional sense - AI doesn't reason from first principles but delivers consensus answers by absorbing content investment from publishers, raising urgent questions about compensation models when your editorial work powers AI responses but generates zero clicks Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” – If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. - https://www.affiversemedia.com/newsle... Subscribe to our podcast HERE! - https://podcasts.apple.com/us/podcast... Advertise on our Podcast! Gain EXPOSURE and Get RESULTS by advertising on The Affiliate Marketing Podcast! https://pages.services/news.affiverse... #AffiliateMarketing #AIEvolution #DigitalMarketingTrends #ContentMonetization #AttributionModel #FinancialProducts #AIImpact #PublisherStrategies #SEOChallenges #AffiliateProgramManagement