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“Rolling Loud is more than a festival—it’s a lifestyle brand. My core mission is to bring happiness to millions of people worldwide while promoting hip-hop culture.” – Tariq Cherif On this episode of The Big Dawgs with Manning Sumner, Tariq Cherif, co-founder of Rolling Loud, the world’s biggest hip-hop festival, shares how it all started: throwing house parties at his grandma’s house with his best friend and now business partner, Matt Zingler. They saw an opportunity in the live event space and decided to disrupt the industry by putting underground hip-hop artists all on one ticket. What followed was the creation of Rolling Loud, a global lifestyle brand that Tariq calls “The Hip Pop Disney World,” now spanning festivals, merch, music, Rolling Loud PIT Punch: a THC beverage in collaboration with Cheech & Chong, a movie written by the same writer as The Hangover starring Owen Wilson and Matt Rife, and a documentary in the making. This is a story of entrepreneurial grit, risk-taking, sticking to the vision, and never giving up- and they’re just getting started. Timestamp Chapters: 00:00 - Trailer 1:39 - Intro 1:58 - Bio 4:22 - PIT Punch, Fit for The PIT & PIT: Partner Interval Training 5:18 - Rolling Loud Quote Stolen by Disney? 6:20 - The Entrepreneurship Mindset 7:45 - Throwing Bangers at Grandma’s House 9:52 - Getting into The Music Industry 11:53 - First Event Gone Wrong: Booking Rick Ross 16:29 - Not Quitting After “Failing” 20:14 - Booking Currency and Hustling with Barely Any Money… 27:55 - Customer Service: Taking Care of Artists 28:52 - Doing It Yourself & Having a Tight Team Unit 30:09 - Branding & Creating Rolling Loud, & The First Show 37:46 - The Creative Process for The First Rolling Loud Show 41:40 - Going All in on Rolling Loud 43:31 - Live Music Venues 45:32 - Difficult Artist Circumstances: Future, Nicki Minaj, Chris Brown, Kayne 52:39 - Kanye’s Sunday Service 54:22 - Team Work, Leaders, & Founders Stepping In 1:00:17 - Rolling Loud Merch 1:02:43 - Rolling Loud Movie Starring Owen Wilson & Matt RIff 1:06:33 - Rolling Loud Dropping Music 1:06:59 - Rolling Loud PIT Punch 1:08:48 - Sober Journey & 75 Hard 1:09:44 - Rolling Loud YouTube Shows 1:10:05 - Bucket List Rolling Loud Countries 1:10:56 - Loud Presents At The Sphere? 1:12:22 - Music & Listening to The Same Song 1:13:07 - Unreleased Songs & Positives vs Negatives Feedback to Artists 1:14:27 - Training Professional Athletes: Josh Sweat 1:14:57 - Business Owners & Their Time 1:16:14 - Staying in The Game 1:18:03 - Health, Wellness. Rest Times, & Different Training Styles 1:21:38 - Walking & Water 1:22:58- The Music Industry Isn’t Healthy 1:25:11 - Building Rolling Loud out of Love Connect with us: Guest: Tariq Cherif’s Instagram: https://www.instagram.com/tariqcherif... Rolling Loud’s Instagram: https://www.instagram.com/rollingloud... Pit Punch’s Instagram: https://www.instagram.com/DRINKPITPUN... Host: Manning Sumner's Instagram: / manningsumner Manning Sumner's Twitter: / manningsumner The Big Dawgs: with Manning Sumner Instagram: / thebigdawgswithmanningsumner NO DAYS OFF Premium Water: Instagram: / drinknodaysoff Website: www.drinkndo.com Amazon: https://www.amazon.com/NDO-H2O-Ultra-... No Days Off & Legacy: No Days Off Instagram: / nodaysoff No Days Off Apparel: https://shopnodaysoff.com/ Legacy Gyms (Try your first PIT workout free!): https://legacyfit.com/ The Big Dawgs: with Manning Sumner brings you insights from former Celebrity Trainer Manning Sumner—CEO and Founder of LEGACY and NO DAYS OFF. Each podcast episode features inspiring guests and dives into topics like health, wellness, fitness, entrepreneurship, wealth, discipline, self-improvement, life lessons, and actionable advice. Whether you are someone—or aspire to be someone—who NEVER takes a day off on themselves and is committed to becoming their BEST self, this podcast is for you. NO DAYS OFF. #RollingLoud #TariqCherif #HipHopFestival #Entrepreneurship #MusicIndustry