Creative Optimization and Partnerships with Roku for Amazon Video Campaigns [The PPC Den Podcast] скачать в хорошем качестве

Creative Optimization and Partnerships with Roku for Amazon Video Campaigns [The PPC Den Podcast]

What's up, Badger Nation! Today, we have Sam Lee from Trivium joining us again. We’ll be diving into the evolution of product videos — from starting with simple static images on your product pages to creating videos that are repurposed for Sponsored Brand campaigns. Sam will share his insights on how these videos evolve, what works and what doesn’t, and who should be thinking about moving up the marketing funnel — from Amazon DSP and online video to streaming TV. If you’ve ever wondered how to make your product videos work harder across different platforms, this episode is for you. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Intro 00:41 – Why Sam loves Amazon marketing 04:02 – Creative vs technical roles 08:11 – Video types: Sponsored, DSP, Streaming 11:04 – When to use DSP & top-funnel video 16:56 – Retargeting & audience relevance 21:57 – Video evolution up the funnel: Sponsored → OLV → Streaming TV 23:28 – DSP examples: Women’s beauty & melatonin supplement campaigns 25:06 – KPIs for different video placements & attribution challenges 27:32 – Using Amazon Marketing Cloud & zooming out for insights 29:23 – Top-of-funnel video vs static images; why video wins 32:31 – Final tips: scale video intentionally, start small, step-by-step 34:21 – How to find Sam Lee 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-prod... Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising   / michael-erickson-facchin   Meet Sam Lee, VP at Trivium Group. Living life at the intersection of surfer and seller. All things Amazon. DSP aficionado. Turning video insights into actionable growth. Be you, they’ll adjust.   / samleenkedin   What Top Amazon Sellers Won’t Tell You About AI Video Ads https://www.adbadger.com/blog/amazon-... Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It https://www.adbadger.com/blog/why-no-... How Do I Make Excellent Amazon Sponsored Display Videos On Budget? https://www.adbadger.com/blog/how-do-... Using Amazon DSP and AMC to Fully Understand the Customer Journey https://www.adbadger.com/blog/amazon-... 📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-c... Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Review all our show notes: https://www.adbadger.com/podcast​​​​​ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sam Lee Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno