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Why do people double down when proven wrong? This video explores the neurocomputational roots of cognitive dissonance — where belief meets biology. Drawing from cutting-edge neuroscience, predictive coding theory, and social identity research, Skylar Fiction unpacks how the mind defends its most sacred model: the self. Inside the digital echo chamber, identity becomes a high-precision prior. Every “like,” “share,” or “retweet” feeds the brain’s reward loop, reinforcing our tribe’s version of truth. But beneath the algorithms, something deeper is happening: your brain is performing a cost-benefit calculation — it’s cheaper to rationalize than to update. This isn’t just psychology; it’s physics of the mind. Learn how prediction error, dopamine, and social belonging combine to create the illusion of certainty — and how self-affirmation can break the loop. 🔬 Concepts Featured: Cognitive Dissonance (Festinger, 1957) Predictive Coding & Free Energy Principle (Friston) Social Identity as a Generative Model (Tajfel, Turner) Hierarchical Bayesian Modeling (HGF) Self-Affirmation as Prior Decoupling (Steele, 1988) 🎧 Written and narrated by: Skylar Fiction 📘 Based on the research paper “The Generative Self: Predictive Coding, Social Identity, and the Neurocomputational Dynamics of Cognitive Dissonance.” #CognitiveDissonance #Neuroscience #PredictiveCoding #Psychology #SkylarFiction #PhilosophyOfMind #AIandConsciousness #DigitalIdentity #FreeEnergyPrinciple #MotivatedReasoning