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This is the story of how Measurand started 25 years ago with two employees working in a garage workshop and eventually grew to sell over 100,000 metres of its flagship product, ShapeArray. Founder Lee Danisch started the company in a small workshop in 1993, first designing fibre optic and bend-sensing technology products to capture motion of the human body. Inspired by positive customer feedback, Measurand began to develop products for the geotechnical industry. Introduced in 2006, ShapeArray changed the course of the company, quickly becoming Measurand’s flagship product, and ultimately selling over 100,000 metres worldwide. Measurand improved geotechnical monitoring by creating a product that was easy to install and produced automated data in real-time. About Measurand: Measurand designs and manufactures ShapeArray, which is used to monitor deformation of soil and structures like dams, tunnels, walls, and buildings. ShapeArray is an automated shape-measuring, inclinometer-style instrument on a reel, which has set a new standard for ease of installation. ShapeArray data are available in real-time, enabling engineers and designers to reduce risk and save money by making smarter, faster decisions. Follow Measurand: Subscribe to Measurand on YouTube: / @measurandvideos LinkedIn: linkedin.com/company/measurand Facebook: www.facebook.com/Measurand/ Instagram: www.instagram.com/measurand/