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Businesses can leverage Apple and Google Wallets as a powerful direct marketing channel to cut through the "noise" of crowded email inboxes and social media algorithms. By using mobile wallet passes, businesses can establish a direct line of communication to the one device people check approximately 100 times per day. Here are the specific ways businesses use these wallets for marketing: *1. Direct Push Notifications (Broadcasts)* The primary marketing utility is the ability to send **push notifications**, also referred to as "broadcasts," directly to a user's lock screen. Unlike email, which can be buried in thousands of unread messages, or social media posts hidden by algorithms, these notifications ensure a message is seen immediately. This is particularly useful for: *Time-sensitive updates:* Informing customers of changes in hours of operation or service availability (e.g., curbside pickup updates). *Engagement:* Bringing customers back to the business more often to encourage repeat purchases. *2. Proximity-Based Marketing* Businesses can trigger **proximity alerts**, which send a notification to a user's phone when they are physically near a specific location. This allows for highly relevant, real-time marketing, such as offering a discount just as a customer is walking past a storefront. *3. Advanced Segmentation and Tagging* The technology allows businesses to *tag users* based on specific criteria, such as their preferred location or interest. For example, a restaurant with multiple locations can delineate its audience so that customers only receive messaging relevant to the specific branch they visit, preventing "cross-pollination" of irrelevant content. *4. Interactive Information Hub* A mobile wallet pass acts as a "mini-app" that sits in the background of a phone. Marketing information can be stored and updated on the *"back of the pass,"* where customers can check for current details like hours of operation or special instructions without needing to search through emails or websites. *5. Reducing Friction and Regulatory Hurdles* Using wallet passes offers several strategic advantages over other mobile marketing methods: *Low Friction:* It eliminates the need for customers to download a dedicated, high-friction standalone app for every business they visit. *Cost-Effective:* It provides a communication method similar to *SMS text messaging* but without the associated per-message costs or the heavy state-level regulations and "surety bonds" required for text marketing in some regions. *High Opt-in Value:* Users opt-in by downloading the pass, creating a "clean" list of customers who have actively chosen to receive direct communication. Would you like me to create a *tailored report* summarizing these strategies for a specific industry, or perhaps a *slide deck* that explains the benefits of mobile wallet marketing for a business presentation? FREE Download: The Manipulation Defense Manual - https://grabglobaldailydeals.com/wwrx Click Here To Register to Be The First To Buy The Artworks - https://grabglobaldailydeals.com/Artw... #HeartAttack #Widowmaker #Cardiology #HeartHealth #SuddenCardiacDeath #Atherosclerosis #CACScore #PreventativeMedicine #LADArtery #HealthEducation ⚠️ Disclaimer: This video is for educational purposes only. Always consult a doctor, financial advisor... before applying any information. ⚠️ Disclaimer: This video is for educational purposes only. Always consult a doctor, financial advisor before applying any information. ►Disclaimer: Everything Professor Today does not provide medical, financial... advice and the information provided throughout our videos, including but not limited to, text, graphics, images, and other materials, are entirely intended for informational purposes. The content of Everything Professor Today 's videos is not intended to replace the professional medical, financial... advice that you should seek from your doctor , financial advisor. All the information presented in these videos is for educational purposes only. ►Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for 'fair use' for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. No copyright infringement intended. ALL RIGHTS BELONG TO THEIR RESPECTIVE OWNERS.