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This video provides patients' perspectives on why it's important to involve patients and carers in commercial contract study design. Ten year old Luke and his mum Kelly are joined by parent and Patient Representative, Sammy, to tell us what they think patient centricity should look like in practical terms. Having worked with the National Institute for Health Research (NIHR) on a number of projects, these altruistic members of the patient community speak from personal experience. They emphasis the need for patients to be involved in the early stages of study protocol design and highlight some of the benefits that can be achieved by working in this way. Jennifer Preston concludes the video by summarising how the NIHR piloted a new patient involvement service with Pfizer. This video was created in May 2018 and the Patient Engagement in Clinical Development service is now an established part of the package of support that the NIHR offers the life science industry. It is available to all life science companies and Contract Research Organisations (CROs). Find out more about the service on our website: www.nihr.ac.uk/pecd Subscribe to the NIHRtv YouTube channel at / nihrtv Follow NIHR on social media • Twitter / nihr_industry • / nihr-industry