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🔹 Sponsored by Canopy Connect 👉 The fastest way to onboard insurance prospects with verified data: https://www.usecanopy.com/kevin 🔹 Sponsored by Carroll Media 👉 Social media growth, brand building & content strategy: https://carroll.media/kevin 🔹 Sponsored by Wintrust Financial 👉 Banking, lending & expansion support for growing agencies: https://www.wintrust.com In this episode of Wine Down With Kev, Kevin travels to Illinois to sit down with Justin Cook, a 20-year insurance veteran, MDRT producer, coach, and author of Freedom Beyond Wealth. Justin Cook Justin shares a deeply emotional story from early in his career—one life insurance conversation that didn’t happen, and the devastating consequences that followed. That moment reshaped his entire approach to the business and cemented his belief that life insurance isn’t about sales—it’s about responsibility. The episode explores Justin’s evolution as a leader, father, coach, and entrepreneur, including how gratitude, discipline, and coaching transformed his mindset. He explains why wealth is more than money, how identity can get lost in achievement, and why asking the hard questions is the most important part of the job. This is a powerful reminder of why insurance matters—and why avoiding the conversation can change lives forever. 🔥 Key Highlights ✅ A life insurance story that reshaped a career ✅ MDRT mindset and long-term consistency ✅ Why asking is a moral obligation ✅ Gratitude as a daily performance tool ✅ Coaching, identity, and personal growth ✅ From college athletics to financial leadership ✅ Redefining wealth beyond income ✅ Building legacy through service