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“The next decade won’t just increase demand for electricity — it will increase demand for certainty.” That was one key takeaway from EndeavorB2B’s CEO Chris Ferrell speaking at the NETA PowerTest26 conference in Nashville, hosted by the InterNational Electrical Testing Association. Addressing NETA’s Board of Directors and NETA member companies at the Member & Alliance Meeting on March 1, Ferrell offered powerful insights into the market based on Endeavor’s vast audience reach through multiple brands (including EC&M and T&D World) covering the infrastructure sector. EC&M Editor-in-Chief Ellen Parson sat down with Ferrell on-site to get his take on the major economic trends shaping today’s electrical power industry and why electrical testing and reliability services are becoming increasingly critical to its success. Highlighting some of the significant growth patterns in play, driven by the electrification of transportation and buildings, rapid expansion of AI-driven data centers, and the reshoring of advanced manufacturing in the United States, Ferrell outlined the most critical considerations needed to ensure the next generation of reliable electrical infrastructure — and electrical testing is how we deliver that certainty.