The Behavioural Impact of Music in Commercial Spaces | Startle скачать в хорошем качестве

The Behavioural Impact of Music in Commercial Spaces | Startle

In physical hospitality and retail spaces, music is often treated as a finishing touch. Something pleasant, but really, something that fades into the background. An afterthought, if you will. But is there more to it? We interviewed James Picken, our Creative Director at Startle, on how the blend of science and music can really shape the commercial spaces we all use and love. James explains why music deserves strategic attention and how carefully curated audio can quietly but efficiently shape behaviour, perception, and brand legacy. Research here: https://www.startle.io/blog/new-start... Book your brand sound discovery call: https://www.startle.io/book-discovery...