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Generative AI promises to revolutionize customer interactions, ushering in a new era of automation, cost efficiencies, and responsiveness. However, realizing this transformative potential requires a holistic approach that harmonizes people, processes, and technology. Through customer success stories and demonstrations of the latest AWS innovations, gain insights into operationalizing generative AI for customer service from the Vice President of Amazon Connect, Pasquale DeMaio. Whether you’re just starting your journey or well on your way, leave this talk with the knowledge and tools to unlock the transformative power of AI for customer interactions, the agent experience, and more. Learn more about AWS events: https://go.aws/3kss9CP Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4 ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. #AWSreInvent #AWSreInvent2024 #AWSEvents