Episode 16: Omnichannel is the New Funnel скачать в хорошем качестве

Episode 16: Omnichannel is the New Funnel

B2B buyers are not walking down your neat little funnel anymore. They are bouncing across 10 or more touchpoints, deciding whether to trust you long before they ever talk to your sales team. In this episode of Edge Unscripted, Amy Juers, CEO of Edge Marketing, sits down with Jennifer Marsnik, senior strategist and account manager, to discuss why “omnichannel is the new funnel” for professional services and B2B firms. Drawing from Jennifer’s article on omnichannel marketing, they dig into: How modern buyers actually move: from website to webinar to Google to peer reviews and back again The real difference between multichannel (“we’re on everything”) and omnichannel (“it all works together for the buyer”) How scattered messaging and random acts of content quietly erode trust with legal, accounting and other professional audiences Practical ways to map a buyer journey and line up your website, thought leadership, email, social, events, referrals and reviews Where AI genuinely helps you scale omnichannel, and where letting it drive strategy is a bad idea With a mix of real-world examples, “we’ve all done this” confessions and a few laughs, Amy and Jennifer show how even lean teams can build a connected presence that feels clear, credible and trustworthy to skeptical buyers. If your marketing looks busy but your pipeline still feels thin, this conversation will help you rethink the funnel as an omnichannel system buyers actually believe. Ready to turn “we’re everywhere” into a system buyers actually trust? Start with Jennifer’s article: https://edgemarketinginc.com/omnichan...