Predictive Attribution vs Data-Driven Attribution скачать в хорошем качестве

Predictive Attribution vs Data-Driven Attribution

Exploring the difference between predictive attribution and data-driven attribution with Konstantin Bayandin, CEO & Founder of Tomi.ai Predictive marketing attribution provides immediate forward-looking results for long sales cycle businesses. We discuss seven attribution models and their use cases, focusing on predictive and data-driven attribution! Timecodes: 00:00-1:40 Introduction 1:40-2:33 Agenda for today 2:33-2:49 Attribution in marketing landscape 2:49-5:20 Classifying of attribution models 5:20-8:53 Post-view attribution model 8:53-11:48 Data-driven attribution models 11:48-14:40 Predictive attribution model 14:40-16:58 Econometrics based model 16:58-18:07 Marketing mix modeling 18:07-19:10 How to know what type of attribution is working best for you 19:10-24:12 5 sector-specific challenges for long-cycle businesses 24:12-32:55 Predictive metrics – the solution for long-cycle businesses 32:55-34:55 Predictive attribution vs Data-driven attribution 34:55-42:45 Use cases and what to see on the predictive attribution dashboard 42:45 Questions and answers