How to justify brand marketing spend (and build trust with leadership) скачать в хорошем качестве

How to justify brand marketing spend (and build trust with leadership)

Brand is one of the hardest things for marketers to justify, especially when budgets are tight, pressure is high, and leadership wants results now. Today, we’re joined by Matt Herbert, Co-Founder of Tracksuit, to talk about how marketers can make more confident cases for brand and use measurement to build trust, not just dashboards. This is a grounded, mentorship-led conversation about what “brand” really means inside a business how brand and performance work together rather than against each other choosing brand metrics leadership actually understands using data as career currency, not just reporting staying confident when measurement reveals uncomfortable truths If you’ve ever struggled to get buy-in for long-term work, felt nervous about what measurement might uncover, or wanted to be taken more seriously in strategic conversations, this episode is for you. ⸻ Huge thanks to our sponsor, Weglot! Weglot makes website translation feel human, helping brands grow into new markets without losing their tone of voice. This week we're excited to share access to ⁠Weglot’s Next Market Live replay⁠, packed with real stories and practical insights on expanding into Spain. ⸻ CHAPTERS 0:00 Intro 4:31 The skill marketers need now 6:03 Existing vs future demand 8:22 Mentors, growth, and good advice 11:45 The mistake marketers make early 14:13 What brand tracking really solves 16:56 Why brand is everyone’s job 18:21 The brand metrics that matter 22:14 Making the case for brand under pressure 25:00 Balancing short-term and long-term 29:28 Using insight as career currency 32:02 How fast brand actually moves 37:25 How to start even with limited budget 43:20 Building trust with brand data 47:03 One thing to do tomorrow ⸻ GUEST Matt Herbert, Co-Founder and CCO at Tracksuit   / herbertmattj   https://www.gotracksuit.com/uk ⸻ STAY IN THE LOOP This podcast is brought to you by The Marketing Meetup. Get thoughtful marketing ideas, upcoming episodes, and community conversations in your inbox. https://themarketingmeetup.com/newsle... ⸻ WHAT SHOULD WE COVER NEXT? We shape Your CMO Mentor around the questions marketers are actually asking. If there’s a challenge you’d love us to tackle, let us know. We’re listening.