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Why does clarity make business easier? In this episode of We Are Local, Jayson Olthoff (Coffee & Business / Connection Doctor / We Are Local) explains how showing up, being clear, and using video and local storytelling turned a small weekly coffee meet into a community movement. Learn practical networking tactics, how to use live video, and how a local print + online directory can amplify your business. What you’ll get from this video: What CAB (Coffee & Business) is and how it grew from 3 → 56 people The “100 lives” experiment and lessons for using live video confidently How We Are Local print + online helps small businesses tell their story Practical, repeatable steps for clarity in your 90‑second intro and everyday conversations Why relationships first lead to better, more reliable transactions Timestamps 0:00 Intro — Why clarity matters 0:45 What is CAB (Coffee & Business) — origin & purpose 4:10 Networking vs. relationships — building trust first 7:20 The 100‑lives experiment — lessons on live video 11:05 We Are Local: print, online, and local storytelling 15:40 Using employees & video to amplify your brand 19:30 Final takeaway: show up, be clear, let relationships grow If this helped you, subscribe for more local business strategies and video tips: / @wearelocal-mt Sponsors & thanks Thanks to Brett Harris Insurance Agency, Treasure State Payments, and The Connection Doctor for supporting local conversations. Brett Harris Insurancy Agency - https://agents.farmers.com/mt/great-f... Treasure State Payments - https://treasurestatepayments.com/ The Connection Doctor - / theconnectiondoctor Welcome to We Are Local! Jayson Olthoff, the founder of the Coffee and Business Group (CAB), shares his journey in entrepreneurship and how he started CAB to connect with others. This video offers valuable business tips for anyone interested in starting a business, especially within the context of a small business. His story is a testament to motivation and personal growth in the business world. Located in the heart of Great Falls, Montana, our channel is all about uplifting local businesses, nonprofits, and community members. We celebrate the stories that make our community unique while offering innovative advertising opportunities to help local businesses thrive. From showcasing Great Falls' vibrant small businesses to promoting community events, We Are Local is your hub for growth and connection. Beyond YouTube, our weekly print publication highlights local businesses, ensuring a strong presence both online and offline. We Are Local is led by Jayson Olthoff and Jesse Butler, two passionate advocates for community growth. Jayson, a seasoned networker and founder of "Coffee and Business" (CAB), fosters a network of business-minded individuals every Wednesday at The Station. Jesse, a creative force, brings expertise in design, content creation, and marketing to support and elevate our community. Together, we’re building a platform for connection and success. Subscribe to join us on this journey of local empowerment. Let’s grow Great Falls together—one story at a time!