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THE RAISE & FALL OF GENGETONE MUSIC. Gengetone was more than a sound; it was a movement born from the streets, shaped by raw talent, fearless truth, and the hunger of a generation that wanted to be heard. It captured the language of the youth, the realities of the ghetto, and the rhythm of everyday survival. For a moment, Gengetone ruled airwaves, clubs, and timelines—turning unknown artists into household names overnight. But as fast as it rose, the flame slowly dimmed. One of the biggest challenges that led to the decline of Gengetone was the lack of financial management knowledge. Sudden fame came with sudden money, but without guidance on saving, investing, or planning for the future. Earnings were often spent as quickly as they came, leaving artists vulnerable once the hype slowed down. Closely tied to this was the pressure of adapting to an uptown lifestyle with a small cash flow. Many artists felt compelled to maintain flashy images expensive fashion, high-end lifestyles, and social appearances—yet the income streams were unstable. The cost of “looking successful” became heavier than the actual success itself. Another major setback was poor management from managers and teams. Some managers lacked industry experience, transparency, or genuine concern for the artists’ long-term growth. Bad contracts, misused funds, and missed opportunities drained the momentum that Gengetone had built. The genre was also affected by unclear and controversial narratives, including stories about possession by evil spirits. Whether true, exaggerated, or misunderstood, these stories created fear, stigma, and moral panic around the music. Instead of focusing on talent and creativity, attention shifted to rumors and negativity, damaging public trust and brand value. Beyond these, several other factors contributed to the decline: Lack of artistic evolution and overreliance on shock value Limited mainstream and corporate support Burnout from rapid fame and constant pressure Legal issues, internal conflicts, and group breakups Failure to adapt to changing music trends and global sounds Gengetone did not truly “die” it paused. Its echoes still live in the culture, language, and attitude of today’s Kenyan music. What ended was not the sound, but the structure that failed to protect and grow it. Gengetone remains a lesson: talent alone is not enough knowledge, discipline, and vision are just as important. Hashtags: #Gengetone #GengetoneCulture #KenyanMusic #RiseAndFall #MusicIndustryKE #YouthCulture #StreetSound #CreativeEconomy #LessonsFromGengetone #AfricanMusic Narration: Mexican & museo Written by: Podcast thursday Produced by: mexican Studios Inc Edited by: mzee mkubwa Special Thanks: To our esteemed loyal funs