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Is Clay the only GTM tool you should be using? Or are B2B teams jumping in without proper validation, architecture thinking, and cost awareness? In this episode of My First Signal, I sit down with Laurens Nys to unpack a controversial but necessary conversation around Clay, GTM systems, and signal-based outreach. Clay has become one of the most talked-about tools in modern B2B go-to-market. But is it the right solution for production-scale GTM systems? Or is it best suited for testing and rapid experimentation? We go deep into: Clay vs n8n for GTM automation How to build a scalable GTM system (not just workflows) The hidden cost structure of enrichment-heavy setups Why persistent databases outperform “new table every time” thinking Signal-based outreach strategy beyond personalization GTM engineering vs GTM technicians Revenue-focused automation vs vanity replies If you’re building a signal-based outbound engine, running B2B growth experiments, or scaling a revenue operations team, this episode will help you think beyond tools — and start thinking in systems. This is not about bashing Clay. It’s about understanding when to use it — and when not to. #gtm #gtmengineering #n8n #n8nworkflow #n8nautomation