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How to Build Your Brand Story

What makes a brand unforgettable? It’s not just design or strategy, it’s who you serve. Because the people you serve are the heart of your story. In part three of our series, Chavonne and Heidi Hackemer (brand consultant and founder of So We Hunt) sit down to talk about branding, the kind that starts from the inside out: mission-first, people-led, and rooted in clarity. Here’s what we know: Branding isn’t just about standing out. It’s about standing for something. Whether you’re launching with $25 or $25 million, what separates a brand that sticks from one that gets scrolled past is a bold campaign rooted in a big idea. Nike doesn’t sell sneakers. They sell courage. Apple doesn’t sell tech. They sell rebellion. Your brand doesn’t need to be everywhere. It just needs to mean something. The best brands aren’t shouting features. They’re whispering truths people already believe and want to belong to.