How We Formulate a Precise Colour Recipe for Printing скачать в хорошем качестве

How We Formulate a Precise Colour Recipe for Printing

🎨 Colour is not just a shade. It’s precision. When you look at a branded paper cup, you simply see “the right blue” or “the perfect red.” What you don’t see is the patience, testing, and exact science behind achieving that colour. In this video, our Operations Coordinator Justinas Bandza shows how we create an accurate recipe for a specific colour — not by guessing, and not by trusting our eyes. Because here’s the truth: 👀 People see colours differently. Lighting changes perception. Surroundings affect tone. That’s why at Cupernican, we don’t rely on visual judgement alone. 🔬 We use a spectrometer — a precision instrument that tells us exactly what colour we have and what adjustments need to be made to match the design specification. It measures colour scientifically, eliminating subjectivity. This becomes especially important when companies work with different paper cup suppliers. If a previous supplier created a colour by “eye balling” it instead of measuring it, slight variations can appear. Over time, that version may feel correct — even if it doesn’t truly match the original brand design values. When switching suppliers, you have options — and we can support all of them: ✔️ We can match your current cup colour precisely. ✔️ We can match the original design specification. ✔️ Or we can help refine and create alternative tones if your branding evolves. 🟡 We mix our paint in-house. This means corrections and tests can be done promptly. No outsourcing. No waiting. Full control. 🟢 The colour formula is ours — and so is the mixing process. This guarantees consistency not just today, but across long production periods. Because in branding, consistency builds recognition. And recognition builds trust. At Cupernican, colour isn’t guessed. It’s measured. Tested. Refined. Perfected.