Why Doug Conant Wrote 30,000 Handwritten Notes to Save a Fortune 500 скачать в хорошем качестве

Why Doug Conant Wrote 30,000 Handwritten Notes to Save a Fortune 500

If your team is disengaged, cynical, or burnt out—Doug Conant calls that "Swamp Water." And he knows exactly how to fix it, because he walked into an underperforming company with one of the worst cultures in the Fortune 500 and turned it around financially and in terms of employee engagement. In this episode, the former CEO of Campbell’s Soup reveals the brutal reality of leadership. He opens up about being fired at 32, being told to leave the building by noon, and going home to a "very large mortgage" with no plan. He didn't bounce back by being smarter. He bounced back by learning to "Honor People." We deconstruct his specific turnaround playbook: The "Swamp Water" Metric: How to measure trust when everyone is lying to you. The 30,000 Note Strategy: Doug wrote 10-20 handwritten notes every single day for a decade. We break down exactly what he wrote and why it worked. The "TouchPoint" Tactic: How to turn a 2-minute hallway conversation into a loyalty-building moment. Stop trying to be "tough." Start being effective. Resources Mentioned: The Blueprint: 6 Practical Steps to Lift Your Leadership to New Heights https://www.amazon.com/Blueprint-Prac... TouchPoints: Creating Powerful Leadership Connections https://www.amazon.com/TouchPoints-Cr... CHAPTER INDEX [00:00] The Cold Open: "My career felt as if it was over in a snap..." [01:05] The Intro: From fired to Fortune 500 turnaround artist. [02:47] The "Noon" Deadline: The brutal details of the day Doug lost his job. [05:40] "Swamp Water": Measuring the toxic culture at Campbell's (and the 4 L's Framework). [07:56] The 30,000 Notes: Writing 20 notes a day in the back of a car for a decade. [12:41] The Only Way Out is In: Why you cannot lead until you know your own life story. [20:10] The CEO Bubble: Why nobody tells the CEO the truth (and how to fix it). [23:52] The ROI of Kindness: Why high-engagement cultures are 23% more profitable. [31:37] The "TouchPoint" Method: How to lead by listening in 2-minute increments. [35:32] Next Week's Teaser: The CEO who had a heart transplant while leading an airline.