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The concept of ethical values in fashion, the use of sustainable materials and environmental protection are the basis of the international project "Ethical Fashion". The initiative was presented by the chairman of the Italian Chamber of Commerce in Bulgaria, Alessandro Gerreto, and Martin Cantarelli, owner of the Italian brand for the production of women's and men's suits to order "Cantarelli". The project fits into the European Commission's strategy for a sustainable circular economy and focuses on ethical values and environmental protection in a time of fast fashion and overconsumption of lower quality clothing, the organizers explain. The values that the "Ethical Fashion" project relies on are the production of clothing from natural and sustainable materials, the reduction of environmental pollution and overproduction, as well as the provision of fair working conditions and pay. Alessandro Jereto said that this is the beginning of a new partnership between Bulgaria and Italy, which will help many small and large companies to develop in the future. For Italy, fashion has always been a catalyst for attracting investors, customers and friends, he pointed out. The chairman of the Italian Chamber of Commerce noted that the "Cantarelli" brand is very famous in Italy, bets on quality, emphasizes materials and details, is synonymous with the Italian way of life and understanding of the world. The new thing that the company brings to the business is the word "ethics" and we need to talk about ethical fashion and business.