She Cold Messaged Katy Perry On MySpace And It Changed Everything скачать в хорошем качестве

She Cold Messaged Katy Perry On MySpace And It Changed Everything

Julie Mollo is a Brooklyn-based designer and founder of the Julie Mollo brand, known for retro, playful, sparkle-forward accessories with a rock-and-roll edge. She began creating in her dorm room in 2008 and built a long-running business rooted in distinctive materials, bold literal designs, and hands-on production. Often described as the ultimate “bag lady,” Julie has made tens of thousands of clutches and grown a loyal community around her signature aesthetic—fun, flirty, retro, and rock-and-roll. Her story is a masterclass in turning a clear point of view into a durable brand. In this candid conversation, Julie explains: → The traction loop: portfolio → cold outreach → instant proof. → A MySpace email landed Katy Perry—speed beat perfection. → Pop-ups are market research when you can’t afford guesses. → The scaling pivot: sell what doesn’t need sizing. → Wholesale changes everything: margin math becomes the real game. → Hire for skill, not aesthetics—especially with weird materials. → Read the fine print: “small brand” won’t protect you. Chapters 0:00:00: Introduction: The Katy Perry Phone Call That Changed EVERYTHING 0:01:08: From Friendship Bracelets to Fashion: How Gwen Stefani Sparked a Brand 0:05:30: I Still Have the First Garment I EVER Made (It Has Velcro!) 0:07:20: Why Having a Specific "Plan A" and NO Plan B Works 0:10:04: The MySpace Cold Message that Landed Katy Perry (and Built a Company) 0:17:46: "What Do I Have to Lose?": The Founder's Mindset on RISK 0:23:10: How a 6-Month Pop-up Determined My ENTIRE Business Model 0:31:02: The Secret to Finding Your First Manufacturer (Just ASK!) 0:35:05: I Hired a Fetishwear Designer to Solve a PRODUCTION CRISIS 0:41:40: The Business Reality: Why I Can’t Design "For Fun" Anymore 0:45:57: How to Keep the Sparkle: Finding Joy When Business is BRUTAL 0:53:50: Juggling a Booming Business with a Family Tragedy 1:04:40: The One Thing I Regret Not Reading (It Cost Me a LAWSUIT) 1:25:33: Conclusion Host: Dar Patel, Founder of Little Pursuits Connect:   / darpatel   Join Our Founder Circle: https://98sg03uup7d.typeform.com/to/T... Upcoming Events: https://luma.com/calendar/manage/cal-... Newsletter: https://littlepursuits.substack.com/ Guest: Julie Mollo, Founder of Julie Mollo LLC Connect:   / juliemollo     / juliemollo   Website: https://www.juliemollo.com/