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Why do ideas start to feel true simply because we hear them often? This video explores the psychological phenomenon known as the illusory truth effect—the reason repetition can increase perceived truth, even without evidence or conscious evaluation. When information feels familiar, the brain processes it more easily, and that ease is often mistaken for accuracy. Rather than focusing on persuasion tactics, this video explains how repetition quietly influences belief formation in everyday life through media, advertising, headlines, and repeated exposure to ideas. This video explores: Why repeated ideas feel more believable How familiarity creates a sense of truth The role of cognitive fluency in belief formation Why awareness doesn’t always stop the effect How repetition shapes opinions over time Understanding how repetition works helps separate what feels true from what is supported by evidence. 👉 Subscribe to learn how persuasion works so you can recognize it, understand it, and think more clearly. / @thepersuasioneffect The Persuasion Effect. The Psychology Behind Influence. Disclaimer: This content is provided for educational and entertainment purposes only and does not constitute personal, legal, financial, medical, or professional advice. #Psychology #Persuasion #CognitiveBias #IllusoryTruthEffect #CriticalThinking #Influence