Take a Seat in a B-School Classroom at Altera Institute | Marketing Strategy War Game скачать в хорошем качестве

Take a Seat in a B-School Classroom at Altera Institute | Marketing Strategy War Game

What really happens when two FMCG giants go to war? In this episode of Take A Seat by Altera Institute, we step inside a real-world laundry category battle inspired by the HUL vs P&G rivalry. Led by Karan Bagi, Founder & Mentor at Altera Institute, this session breaks down how billion-rupee decisions are actually made - not in hindsight, but in real time. This isn’t a textbook case. It’s a live war-game simulation where students role-play competing companies, respond to price cuts, media wars, SKU launches, and strategic traps, and experience how one move forces a counter-move. From understanding why price wars destroy value, to how low-cost business models are engineered, to why quality dips can permanently shift consumer loyalty - this session reveals the hidden nuances of strategy that most classrooms miss. What makes Altera different is simple but powerful:These cases are written and taught by industry leaders who lived them. You’re not learning theory - you’re learning how strategy unfolds under pressure, with incomplete information and real consequences. If you’re an MBA aspirant, early-career professional, or someone curious about how marketing, strategy, and business truly work beyond frameworks - this is a seat worth taking. Applications to Altera Institute are now open. Apply now to Altera Institute - https://cutt.ly/Qtl4fkBr This is a promoted feature 00:00 – Introduction 00:23 – What is the case based pedagogy? 01:42 – Laundry Wars – Context 02:40 – Market Landscape & Case Facts 08:05 – War Game Simulation 10:46 – Round 2 of War Game 12:56 – Closure – Summary of Strategic Decisions 14:11 – Reflections on the Case Discussion 15:45 – Advice to budding Marketers