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I invited Joanne Coffey, Head of Retention at Aislin Organics to have a chat on everything from influencer marketing, email and sms marketing, her marketing career story, building her personal brand and more! She shares her framework for a successful outreach message which has lead her to get responses from 2 big beauty influencers within a matter of minutes. Such an insightful amazing conversation! Here are some of the questions I asked her ⤵️ Which channels can be used for retention? How do you start authentic conversations and connections that lead to successful collaborations? What are your tips to craft an outreach message that gets a response? How do you convert a one time customer to a fan? Who can be a successful marketer in the DTC space? What skills are essential? How has sharing your marketing secrets and learnings online helped you? Find Joanne on Twitter: / itsjoannecoffey Find Joanne on TikTok: / smsmarketingwithjo TIMESTAMPS 00:00 Intro 00:52 Who is Joanne & her marketing story 04:24 What is retention? 05:25 Which channels can be used for retention? 07:55 The Twitter thread that went viral and how to start authentic conversations and connections that lead to successful collaborations? 15:32 Can personalized outreach work if the business scales? 17:25 Framework for a strong outreach message 19:21 Who can be a successful marketer in the DTC space? What skills are essential? 25:09 How do you stay up to date? 26:44 What are some brands you'd recommend anyone interested in learning more follow? 27:55 How has sharing your learnings and building your personal brand helped you? ●●●●●●●●●●●●●●●●●●●●●●●●● 🚀 Break into Marketing and land your first job: https://elifhiz.gumroad.com/l/breakin... ⭐️ Learn everything you need to succeed in your marketing career: https://elifhiz.com/learn/ 💌 Sign up for the newsletter where good things happen: https://elifhiz.com/newsletter/ 💬 Join my (free) FB group to be a part of a growing marketing community: / marketingeh 🔔 Subscribe to the channel: https://bit.ly/33aKB7A ●●●●●●●●●●●●●●●●●●●●●●●●● ▷ WATCH THESE NEXT: What we can learn from NFT Marketing?: [ • What Can We Learn From NFT Marketing?... ]( • What Can We Learn From NFT Marketing?... ) What is growth marketing?: • What is GROWTH MARKETING? // What doe... What is product marketing?: • PRODUCT MARKETING CAREER - On #produc... ●●●●●●●●●●●●●●●●●●●●●●●●● ▷ CAMERA GEAR: ○ My camera - https://amzn.to/2YklDPb ○ Lens - https://amzn.to/2PdFtb1 ○ Vlog camera - https://amzn.to/364XGOM ○ Mini tripod - https://amzn.to/2rZM7JG ○ Microphone - https://amzn.to/2LnKfRT ●●●●●●●●●●●●●●●●●●●●●●●●● ▷ LET'S CONNECT Browse & shop my favorite gadgets and items I use on a daily basis ➳ https://www.amazon.com/shop/elifozgec... Instagram ➳ / elifozgecanhiz Twitter ➳ / elifozgecanhiz Email ➳ [email protected] ●●●●●●●●●●●●●●●●●●●●●●●●● #outreach #retention Hope you enjoy! DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you. Thank you!